CV
Skills
MRI SIMMONS HELIXA BRAND WATCH NETBASE GOOGLE TRENDS
Work Experience
Nov 2019 - Current
Content Strategist @ Conill - Los Angeles
» Developed strategic concepts aligning with the brand’s voice while connecting to desired audiences.
» Research insights to support creative concepts and recommend strategy and media distribution.
» Collaborated with internal teams to properly vet concepts to ensure they’re achievable within budget.
» Built client-ready presentation materials that visually reflect the creative and strategic approach.
» Worked collaboratively on the strategy behind positioning brands in events like Latin American Music
Awards, Lollapalooza and Latin Billboards.
» Developed and executed strategies based on psychographic analysis to identify new audiences for specific brands.
Achievements:
- Part of the strategy team behind the award winning commercial “Journey” for Toyota.
- One of the starters of the Get Uncomfortable internal
Apr 2019 - Oct 2019
Creative Strategist @ DG Studio - Los Angeles
» Built creative proposals for 360 campaigns.
​
» Wrote in a persuasive, clear, and concise style for both internal and external communications.
​
» Managed creative and strategic executions for incoming projects from briefings and client meetings.
​
» Presented new projects to develop future campaigns for both internal and external purposes.
​
» Verified compliance of creative brief and team processes.
June 2018 - Apr 2019
New Business Development @ SPA Digital – New York
» Identified industry trends and translated the market changes into potential new product
ideas and concepts.
​
» Prospected and closed Photography/Retouching bids for pre and newly qualified clients.
» Brand analysis including brand equity, pricing and category / competitive studies.
» Developed contact management strategies to build relationships with prospect clients.
» Actively participated in trade conferences and events such as Ogilvy network and WBENC.
» Worked with the CEO to establish sales strategies and build customer relationships.
Nov 2017 - Mar 2o18
Industry Manager @ Glassview – New York
» Contacted and introduced potential clients to the company.
​
» Matched client needs with company capabilities and suggested effective solutions.
» Customized advertising solutions through our facial recognition technology that led to future projects.
» Increased customer satisfaction within presentations and the collaboration of the Technology team.
» Introduce Glassview to Latin American media companies in the US.
Mar 2017 - Nov 2017
Ad Sales Representative @Guest Services Ltd - New York
» Contacted potential/existing clients to introduce our products and services.
​
» Explained the benefits and efficiency of the company.
» Identified client needs and provided sales solutions through presentations.
» Collaborated with creative and strategy departments for a smooth outcome in ongoing projects.
» Evaluated each piece of communications for consistency and quality standards.
» Met sales quota and facilitated future sales.
» Developed relationships with customers clients which helped lead to new business and new partners through social events.
» Business development in new markets such as California, Iowa and New York City.
Jan 2015 - Dec 2016
Business Strategist @ Miami Suppliers - Miami
» Expanded new markets in Latin American countries, such as Panama and Costa Rica.
» Business Development through outbound telemarketing and sales calls.
» Built, developed and maintained relationships with clients.
» Closed projects, supported and enhanced new business with clients.
» Maintained sales flowcharts and monitored client requests to provide high customer service.
» Collaborated with purchasing and marketing departments on processing and delivering
clients expectations.
Education
2014
Institute of Higher Education, Bulle, Switzerland
BA in Hospitality Service, Sales & Marketing
2013
Universidad del Valle de Mexico (UVM), Mexicali, México
International Bachelor of Business Administration in Hospitality
Interests
- Travel
- Tennis & Baseball
- Photography
​